What is Technical SEO? Importance of Technical SEO.. Learn more | By_OTB



Technical SEO can make big changes to your ranking. Fortunately, technical SEO is not too difficult.
Technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages in the search engines. Making a website faster, easier to crawl and understandable for search engines are the pillars of technical optimization. Technical SEO is a part of Search Engine Optimization, which focuses on the technical optimization possibilities of a website. These include, for example, source code, operating system, and server configuration. Technical SEO is never solely responsible for good ranking of keywords, but a prerequisite for further optimization activities. Today I will discuss technical SEO with you--


ERROR In Search Engine CRAWL:


Having a crawl error means that Google cannot see the page of your site. If Google can't see any of your pages, it will never rank. You will find the Crawl Error report in the Search Console Coverage report. If you see in the report that you are unable to crawl any of the important pages (blocked with robots.txt) then you must fix the problem very quickly.


Find out how Google find your webpage:

Suppose you search Google for "what is SEO", then Google will check the meta descriptions of the post on your SEO page and display the result to the user. Google also checks your post's titles, keywords, etc. If you look at the picture below you will understand.




Occasionally users will see the pages of your site, but Google may not. If this is the case, your page will not rank on Google.

That's why I'm reminding you to use the "Inspect URL" feature in Google Search Console. You can check your page in Google Search Console with the "Inspect URL" to see if your important page is indexed in Google?

Make sure your website is mobile-friendly:


Google has launched an option called Mobile-First Index on the search console. That means if your site is not optimized on mobile then you will have trouble ranking Google.

Luckily you can easily see if your website is Google Mobile-Friendly or you can check it with Google mobile-friendly test.

Or

You can use this method


Click the Right button of your mouse and then click Inspect.

After click inspects, click that button which given in the picture.


Now you can see your website is mobile-friendly or not...



Secure your website with HTTPS:

HTTPS acts as a Google ranking signal. Using SSL causes your site to have HTTPS, so if your site doesn't have SSL, use SSL fast. You can also do SSL for free or buy a paid SSL.

Page loading speed:

The ranking of your website depends on its loading speed. If your website's loading speed is not good, you will not rank well. So check the page speed with Google Lighthouse Free Chrome Extension and fix the speed issue as needed. 

Link--Extension


Thank you for reading this article. I will discuss more about those topics later. Be connected...

Comments